Natti Natasha x 2020 New York Fashion Week
CHALLENGE
Natti Natasha set out to dominate New York Fashion Week (NYFW) with her presence. Our team was tasked with media for Natti Natasha at NYFW. The scope also included securing press in various multicultural outlets. Media coverage had to break Natti's existing media barriers by extending her audience into the U.S. entertainment market and elite fashion media.
STRATEGY
The overall strategy included raising media recognition with modern media within the U.S. This was accomplished through a targeted media plan with top-tier national outlets. The media presences brought upon a positive perception of Natti Natasha as a successful and dominating force in NYFW.
RESULTS
We secured numerous press placement with top-tier national publications such as Forbes, The Evening Standard UK, E! News, Entertainment Tonight, US Weekly, Billboard Magazine, WWD and more. Additionally, we were able to secure coverage of Natti on the front page of E! News and introduced her to international readers in the UK through our connections at The Evening Standard. Natti Natasha's presence at NYFW accrued nearly 1 million followers to add to her existing 21.3 million, bringing her to a total of 22.1 million. Overall, Natti Natasha was credited by WWD as fashion week's top celebrity with the highest media impact, assuring her invites at Fashion Weeks to come.