Roc Nation Duo Ceraadi
CHALLENGE
Jointly known as Ceraadi, sisters Saiyr and Emaza Gibson are an LA-based R&B/Hip Hop duo. Our team was tasked to employ our strong relations and connections in the music and entertainment industry to cultivate media coverage across all top-tier media verticals, as well as awareness surrounding Ceraadi's EP launch and upcoming VR concert. Additionally, Ceraadi's team has put use to our extensive network to broaden their visibility in the media to create partnerships with distinguished brands.
STRATEGY
To illustrate Ceraadi as more than a pair of R&B/Hip Hop artists from LA but rather a groundbreaking and talented sister-duo, we devised a strategy that would appeal to music lovers, influencers, and media alike. With press, we utilized our network of media gatekeepers to effectively reach the group's key audiences and shine a light on how the duo is spearheading new milestones in music, performance, and fashion in the industry. In doing so, our team was able to tell the story of how Ceraadi has an undeniable track record of success and how the sister duo is reaching even greater status and more recognition. Our tactics not only spanned Gen Z-friendly media, but also targeted legacy publications that laid the foundation for the duo 's success in brand strategy and partnerships.
RESULTS
Our team developed a strategic communications roadmap for Ceraadi, which proved to be a complete success. Through out efforts, we were able to secure coverage on top-tier media outlets on behalf of the musical duo. As a result, we secured press with over 172,610,000 media impressions. By leveraging Ceraadi's loyal social media following, we were able to secure an Instagram takeover for the shooting of their upcoming music video. The social media takeover was promoted on Business Insider's lifestyle account, which caters to a younger audience with 2 million followers. Media placement highlights include Forbes, iHeartRadio, Business Insider, Cosmopolitan, ELLE, Who What Wear, POPSUGAR and more.