Heritage publication Maxim honored Teyana Taylor as the magazine’s first ever Black sexiest woman alive. To commemorate the momentous occasion, the Maxim team threw a massive party in Los Angeles. Our team was tapped to amplify the affair by securing curtain raiser press as well as post-event coverage. Our team also set up and handled all red carpet logistics. Our team also handled VIP and celebrity greetings and walked all notable personalities down the carpet. We were also in charge of sponsor deliverables, making sure all stakeholders received all necessary contract points by the end of the night.
Being the first event after a long COVID pandemic, our team expertly set up protocols for photographers, crews, and celebrity attendees. Our team tiered out carpet attendees and coordinated interviews for Teyana. Inside the event our seasoned team walked with photographers and videographers to capture content. Our celebrity approvals also took place onsite. After the event, our team of publicists pitched out items and secured national and international placements. All messaging and sponsorship mentions were included in our coverage.
As a result, our team filled the red carpet with the industry’s top entertainment press outlets including The Hollywood Reporter, Power 106, OK! Magazine, Hollywood Life, Complex, REVOLT, INSIDER, Billboard, Access Hollywood, to name a few, garnering over 4,140,709,206 impressions.