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PR Veterans Share Top Tips for Starting an Agency

Priscila Martinez and Josie Sanchez, of Vicaria Multicultural Agency, the sister agency to the well-established The Brand Agency, were featured in Forbes Women to celebrate the groundbreaking launch of Vicaria. Priscila and Josie delved into their Latina heritage and the importance of creating spaces dedicated to uplifting multicultural voices and those who have been under or misrepresented.

Priscila, Founder and CEO of The Brand Agency, and Josie Sanchez, long time member of The Brand Agency are working towards building a legacy that will impact the relationship between brands, personalities, and audiences while simultaneously inspiring young women of diverse backgrounds to chase their dreams.

Vicara is part of the agency network that includes The Brand Agency, founded by Priscila, a full-service corporate communications, lifestyle marketing, and public relations firm with clients including Amazon Studios, Playboy, and Motorola, and 1975 Communications, the first female-founded firm solely dedicated to rapidly expanding cannabis & CBD market.

Read the duo’s tips for securing a niche and finding success in this standalone feature.

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