Beloved Mexican-American actress Kate del Castillo set out to chase her newest business venture in the fashion space. In collaboration with a recognized powerhouse in the Los Angeles fashion market for its denim mastery and fashion savoir-faire, the launch of her brand-new clothing line was called KDC x C’est Toi. When designing the collection, Del Castillo considered the particular state of fashion for women amid the pandemic and found indiscrepancies in women’s everyday apparel. Del Castillo envisioned a clothing line designed for contemporary women who wanted to embrace their femininity without compromising their comfort. Our Team was tasked to debut her in this new venture.
Our overall PR strategy was to approach a targeted media plan of top-tier National and multicultural media outlets in the fashion, consumer lifestyle, celebrity and entertainment spaces. We were able to leverage our relationships with the press to garner attention to the new launch. The Team also developed an outreach strategy to celebrities and influencers to announce the debut of the KDC x C’est Toi line, as well as showcase the trendy styles included in the capsule collection.
With our efforts, we secured over 9.26 billion media impressions across digital, broadcast, influencer gifting and print, including Los Angeles Times, CNN, People, Forbes, Yahoo! and more. Additionally, we were able to secure social media content from multi-talented actress, director and producer Eva Longoria.